Confidential Strategic Audit

Digital Presence Audit
& Strategic Proposal

Prepared for Succurri IT Services & Support

March 2026

Executive Summary

A Digital Footprint That Doesn't Match the Business

Succurri's operational capacity spans multiple states with 50+ employees — but the digital presence tells a different story.

Organic Traffic

0/mo

Monthly organic visits

Domain Rating

0/100

Ahrefs DR score

Spam Backlinks

0%

Toxic link profile

Local Keywords

0

Out of 344 total

Crawled Pages

641

952 returning 403

Avg. Position

29.4

Deep in SERPs

Paid Keywords

0

No Google Ads

Total Reviews

70

Across 3 locations

This audit evaluates Succurri's digital footprint across four critical dimensions: Website Best Practices, Search Engine Visibility, Brand Authority, and Local Market Dominance.

The data reveals a stark contrast between Succurri's physical operational capacity and its digital footprint, which currently reflects a much smaller, hyper-local entity. The most pressing issues include 952 pages returning 403 errors, a toxic backlink profile (47% spam), and near-zero visibility in major target markets.

An analysis of 344 organic keywords reveals that 99.7% of current search visibility is informational — attracting students and researchers rather than IT service buyers. Only 16 keywords have local intent, and critical rankings for "managed it services seattle" and "managed it services renton" have been lost entirely.

Section 1

Website Best Practices & Technical Audit

The site demonstrates strong design fundamentals, but critical technical issues are suppressing performance.

Strength

Conversion Optimization

Clear CTAs like 'Schedule a Discovery Call' and 'Get FREE Audit' are strategically placed throughout the site.

Strength

Content Quality

Service pages feature comprehensive, well-written content that addresses client pain points effectively.

Critical

952 Pages Returning 403 Errors

Over 100% of indexed pages return Forbidden errors, severely damaging crawl budget and search engine trust.

Critical

Content Duplication on Homepage

Repeating service cards and 'What Makes Us Different' sections dilute keyword focus and confuse crawlers.

Weakness

Aggressive Captchas Blocking Crawlers

Cloudflare Turnstile challenges may be blocking legitimate search engine bots from indexing content.

Weakness

Missing Location-Specific Landing Pages

No dedicated pages for Phoenix, Mesa, Bellevue, Kirkland, Redmond, or Seattle — only Everett and Kalispell.

Page-by-page audit scores
PageMobileDesktopKey Issues
Homepage6278Content duplication, heavy DOM
IT Support5872Missing H1, slow LCP
Cyber Security6580Good content, needs schema
Cloud Solutions6075Thin content for target keyword
About Us5570No team schema, missing E-E-A-T signals
Contact7085Best performing page
Section 2

Search Engine Visibility & Keyword Analysis

344 organic keywords generating only 177 visits/month — with 99.7% informational intent and virtually zero commercial capture.

Keyword Position Distribution (Ahrefs)

1-34-1011-2021-5051+0306090120

Only 135 keywords in top 10 — 184 keywords buried in positions 21+.

Keyword Intent Distribution (Ahrefs)

  • Informational
  • Commercial
  • Local
  • Transactional

99.7% informational — attracting researchers, not buyers.

Top Ranking Keywords by Traffic

Top organic keywords from Ahrefs
KeywordPositionVolumeTrafficIntent
succurri19082Navigational
what is an it company31,30019Informational
it company196,6007Informational
what does an it company do31,00015Informational
it support company141,9005Informational
emerald city solutions217010Navigational*
it companies near me172,4004Local

* "Emerald City Solutions" ranking indicates entity confusion — Google associates Succurri with a different brand.

Critical Lost Rankings

Previously ranked for "managed it services seattle" and "managed it services renton" — both now completely lost. These are high-value commercial keywords with strong buyer intent in Succurri's primary market.

All Local-Intent Keywords (16 total)

Local intent keywords from Ahrefs
KeywordPositionVolumeCity
it companies near me172,400Generic
it support near me181,600Generic
it company near me201,300Generic
managed it services near me23720Generic
it services near me20590Generic
it support companies near me20480Generic
it consulting firms near me19390Generic
it managed services near me24320Generic

Zero city-specific keywords ranking. No visibility for "IT services Phoenix", "IT support Seattle", "managed IT Bellevue", etc.

Section 3

Local Market Dominance Assessment

Three GBP locations with strong ratings but critically low review volume for a 15-year MSP.

Everett, WA

2801 Hewitt Ave

5.0/ 5.0
39reviews
Primary HQ
  • Only 39 reviews in 15 years
  • No photos of team/office

Kalispell, MT

20 Four Mile Dr

4.9/ 5.0
19reviews
Active
  • 19 reviews total
  • Limited service area coverage

Mesa, AZ

3533 N Eagle Canyon

5.0/ 5.0
12reviews
Underperforming
  • Only 12 reviews
  • Zero Phoenix metro visibility

Markets Without Dedicated GBP Listings

Phoenix, AZSeattle, WABellevue, WAKirkland, WARedmond, WALynnwood, WA

These cities represent significant revenue potential but have zero Google Business Profile presence, making Succurri invisible in local map pack results.

Section 4

Brand Web Presence & Authority

Domain Rating 19, Domain Authority 26 — critically low for a 15-year established MSP with 50+ employees.

Domain Rating

0/100

Ahrefs DR

Domain Authority

0/100

Moz DA

Referring Domains

0

Ahrefs count

Total Backlinks

0

Ahrefs count

Backlink Quality (Ahrefs Export)

  • Healthy
  • Spam

47% of backlinks flagged as spam — actively suppressing rankings.

Desktop Traffic Trend (SimilarWeb)

SepOctNovDecJanFeb0700140021002800

Recent uptick, but from a very low baseline for a company of this size.

Backlink Profile Details (Ahrefs Export)

Total Backlinks

351

Avg. DR

35.7

Dofollow

238 (68%)

Lost Links

51 (15%)

Directory & Platform Presence

Brand presence across platforms
PlatformStatusRating / ReviewsIssues
Google Business ProfileActive (3 locations)5.0/39, 4.9/19, 5.0/12Low review volume
BBBAccredited (A+)Since 2012Wrong phone, shows 1 employee
Clutch.coUNCLAIMED0 reviewsMajor missed opportunity
LinkedInActive513 followersLow for 50+ employees
G2Not PresentMissing entirely
CapterraNot PresentMissing entirely

Notable Referring Domains

youtube.com DR 99forbes.com DR 94bbb.org DR 93designrush.com DR 91crunchbase.com DR 91reviews.birdeye.com DR 85
Strategic Proposal

Recommended Solutions

Three engagement tiers designed to transform Succurri's digital presence from a hyper-local footprint into a dominant regional authority.

Traditional search engines are rapidly being replaced by AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overviews. Our solutions ensure your business appears in AI-generated responses, establishing your brand as the definitive authority in your industry.

Option 1

AI Search Foundation

The Essential AEO Foundation

$1,500/ month
  • Complete AI crawler optimization
  • AI SEO Agent for on-page deficiencies
  • Advanced Schema Markup on priority pages
  • 3 content clusters per month (articles + press releases)
  • Monthly page refresh (up to 3 pages)
  • AI platform monitoring (ChatGPT, Perplexity, Gemini)
  • GBP Management Pro included
  • NAP consistency & directory submissions
Recommended
Option 2

Advanced SEO

Commercial Intent Capture & Authority

$1,795/ month
  • Resolution of 952 pages returning 403 errors
  • Comprehensive spam backlink disavow file
  • Location-specific landing pages for all target markets
  • Commercial content strategy (Seattle, Phoenix, Bellevue)
  • Strategic link acquisition campaigns
  • Competitor gap analysis & closure
  • Authority building via high-DR publications
  • Monthly performance reporting
Option 3

AI Search Growth

Comprehensive AEO for Competitive Markets

$3,250/ month
  • Everything in Foundation tier, plus:
  • Comprehensive entity mapping & Wikidata profile
  • Advanced schema across 25 priority pages
  • 4 content clusters per month (articles + press releases)
  • 12-month optimization schedule (voice, PAA, CRO)
  • Aggressive local signal expansion
  • AI citation dominance across all geographies
  • Quarterly strategy reviews + annual analysis

Required Add-on: GBP Management (All Locations)

GBP Management must be activated across all existing locations (Everett, Kalispell, Mesa) to drive review velocity, ensure NAP consistency, and expand map pack visibility beyond the immediate headquarters area.

Next Steps

Ready to Align Your Digital Presence with Your Business Reality?

Succurri possesses the operational maturity, client satisfaction, and service portfolio of a top-tier regional MSP. Let's make sure your digital presence reflects that reality.

Schedule a Strategy Session